The new Whole Foods Market in Williamsburg, Brooklyn has rows and rows of beautiful, picture perfect fruits and veggies. And then, there's the ugly produce.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
Latest from Produce Grower
- Don’t overlook the label
- Hurricane Helene: Florida agricultural production losses top $40M, UF economists estimate
- Little Leaf Farms introduces Sweet & Crispy Blend
- IFPA’s Foundation for Fresh Produce to launch Sustainable Packaging Innovation Lab with USDA grant
- No shelter!
- Sensaphone releases weatherproof enclosures for WSG30 remote monitoring system, wireless sensors
- Indoor Ag-Con, Sollum Technologies launch scholarship program for college students
- Anu awarded $175K USDA SBIR grant to advance Pure Produce Container technology
