The new Whole Foods Market in Williamsburg, Brooklyn has rows and rows of beautiful, picture perfect fruits and veggies. And then, there's the ugly produce.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
Latest from Produce Grower
- Invest in silver
- VIDEO: Growing media for strawberries grown under different production systems
- Building the ‘Dream Greenhouse’
- Quality Horticulture announces expansion into U.S. from Canada
- Baptisia australis
- Breaking new ground
- AmericanHort accepting applications for HortScholars program at Cultivate'25
- The lights dim on Bowery Farming
