Amazon’s announcement that its co-branded Amazon Prime Rewards Visa credit card will now offer a 5% cash back reward on all purchases at Whole Foods is just one more shopper incentive that will gain market share for the chain.
The $99 per year Amazon Prime membership is quickly becoming the most valuable membership for shoppers, with free same-day delivery in some areas, two-day shipping and unlimited streaming of movies, TV shows, books, magazines and music. The no-fee Amazon Prime Visa credit card also gives consumers 2% back at restaurants, gas stations and drugstores and 1% back on all other purchases, with an instant $70 Amazon.com gift card upon approval.
This new perk with the credit card, which undoubtedly many Whole Foods shoppers will start to take advantage of, will also give Amazon Whole Foods an important tool that has been lacking – shopper data from Whole Foods – which will then enable the retailer to target special offers and more.
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