Former Freshly CEO Anna Fabrega takes over at Local Bounti CEO on June 5

Local Bounti has announced a leadership change.

Effective June 5, former Freshly and Amazon executive Anna Fabrega is the company’s new CEO. The current co-CEOs and co-founders, Craig Hulbert and Travis Joyner, will shift to new roles and remain on Local Bounti’s board of directors.

Hulbert is now Local Bounti’s new senior vice president of strategy, while Joyner is the company’s chief technology officer.

"I grew up in agriculture – my dad still runs a farm in Panama where he grows teak and coffee – and I believe food should be as local and sustainable as possible. Local Bounti represents the most innovative and promising approach to getting customers fresh, high-quality, flavorful food from our farms to store shelves," Fabrega said. "Craig and Travis have created a best-in-class model for sustainable agriculture. I see a huge opportunity for Local Bounti to expand its customer base and enhance penetration by offering more products in more locations – and do so in a way that's better for the planet."

"We started Local Bounti with a vision to help solve global food shortages through a thoughtful and capital efficient approach that maximizes our unit-level economics through efficiencies driven by our Stack & Flow Technology," Hurlbert said. "With Anna as our new CEO, we are poised to expand our reach as we execute on our growth strategy."

"We are thrilled for Anna to join Local Bounti as our new CEO.  Her depth in the retail sector and direct experience scaling up operations is a perfect fit for our business," Joyner said. "Anna has a keen understanding of how to execute in this operation's intensive and technologically complex environment, and we look forward to taking Local Bounti's product offering to the next level."

Fabrega brings two-plus decades of experience working in consumer good, operations and food production experience. At Freshly, a direct-to-consumer fresh prepared food subscription service, she succeed the company’s founder as CEO and helped roll out several new product lines. In nearly a decade at Amazon, she led and scaled Amazon Go and Amazon Kitchen.

Before joining Amazon Go's founding team, Fabrega held leadership roles within Amazon, including initiatives at Microsoft and Stripes Convenience Stores.