Bowery adds spinach to its product line

Bowery has announced the expansion of its core greens portfolio with the launch of Bowery Spinach.

Per its announcement, after screening dozens of cultivars, Bowery’s R&D team selected a seed with a distinct nutty, herbaceous flavor, resulting in fresh, baby spinach that stays fresh for weeks in your fridge.

Grown in a micro-environment tailored for this beloved super food, Bowery Spinach has a lush texture and pleasing mouthfeel, and does not need to be washed because it’s pesticide-free and grown in a safe, controlled environment. Spinach ranks second on the Environmental Working Group's "Dirty Dozen” list and is often washed with water containing chlorine. Even when triple-washed, conventional  spinach can have a sandy, gritty texture and chalky mouthfeel.

“Bowery Spinach is a shining example of science enabled by engineering,” said Susan MacIsaac, SVP and Head of Agricultural Science at Bowery. “In an uncertain time of climate change and crop shortages, it’s more important than ever before to grow smarter and build reliable sources of fresh, nutrient-rich food. Our AgSci and Engineering teams have cracked the code on every aspect of optimizing and scaling spinach grown indoors, including crop-specific irrigation, which maximizes yield and preserves water, giving each plant only what it needs.”

Bowery Spinach is now available in a 4oz clamshell with a peel-and-reseal lid in more than 165 Giant Food stores located throughout Delaware, Maryland, Virginia, and the District of Columbia. This launch expands a long-term partnership between Bowery and Giant Food; a total of 13 Bowery SKUs can now be found on Giant Food shelves. 

 “Giant Food is extremely excited to continue our partnership with Bowery introducing a brand-new spinach item to our already successful line-up of Bowery products,” said Josh Hardester, Category Manager, Produce, Giant Food. Diners in New York City can also expect to see Bowery Spinach popping up on menus, including at restaurants like Chef Einat Admony’s Balaboosta and at clean-eating destinations like Om Juice Bar, founded by Anastasia Kulinich.