Driscoll’s and Plenty are expanding their relationship to build a new indoor vertical farm dedicated exclusively to strawberries, according to a joint press release from the two operations.
After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll’s proprietary, best-in-class flavorful berries using Plenty’s unique vertical growing platform.
This new farm, to serve consumers in the Northeastern United
States, will provide fresh, consistent, high-flavor strawberries closer to
berry-loving consumers who live in highly dense urban regions. This strategy
will provide the fastest category growth to a mature market that has demonstrated
appreciation for a high-flavor product offering.
Latest from Produce Grower
- Don’t overlook the label
- Hurricane Helene: Florida agricultural production losses top $40M, UF economists estimate
- Little Leaf Farms introduces Sweet & Crispy Blend
- IFPA’s Foundation for Fresh Produce to launch Sustainable Packaging Innovation Lab with USDA grant
- No shelter!
- Sensaphone releases weatherproof enclosures for WSG30 remote monitoring system, wireless sensors
- Indoor Ag-Con, Sollum Technologies launch scholarship program for college students
- Anu awarded $175K USDA SBIR grant to advance Pure Produce Container technology