
Photo courtesy of Plenty Unlimited
Driscoll’s and Plenty are expanding their relationship to build a new indoor vertical farm dedicated exclusively to strawberries, according to a joint press release from the two operations.
After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll’s proprietary, best-in-class flavorful berries using Plenty’s unique vertical growing platform.
This new farm, to serve consumers in the Northeastern United
States, will provide fresh, consistent, high-flavor strawberries closer to
berry-loving consumers who live in highly dense urban regions. This strategy
will provide the fastest category growth to a mature market that has demonstrated
appreciation for a high-flavor product offering.
Sponsored Content
A Better Start for Plants
From loose plugs to prefilled trays and textiles, our TruRoot® propagation line, featuring QuickPlug Technology, is the optimum way to accelerate germination and improve root development. Trusted across the horticulture industry, TruRoot is the key to better propagation from food crops to florals.
Get curated news on YOUR industry.
Enter your email to receive our newsletters.Latest from Produce Grower
- PG CEA HERB Part 2: Analyzing basil nutrient disorders
- University of Evansville launches 'We Grow Aces!' to tackle food insecurity with anu, eko Solutions
- LettUs Grow, KG Systems partner on Advanced Aeroponics technology
- Find out what's in FMI's Power of Produce 2025 report
- The Growth Industry Episode 3: Across the Pond with Neville Stein
- The Growth Industry Episode 2: Emily Showalter on how Willoway Nurseries transformed its business
- 80 Acres Farms expands to Georgia, Texas and Colorado
- How BrightFarms quadrupled capacity in six months