Driscoll’s and Plenty are expanding their relationship to build a new indoor vertical farm dedicated exclusively to strawberries, according to a joint press release from the two operations.
After exceeding the goals set forward for the initial stages of the partnership, the two companies are accelerating efforts to grow Driscoll’s proprietary, best-in-class flavorful berries using Plenty’s unique vertical growing platform.
This new farm, to serve consumers in the Northeastern United
States, will provide fresh, consistent, high-flavor strawberries closer to
berry-loving consumers who live in highly dense urban regions. This strategy
will provide the fastest category growth to a mature market that has demonstrated
appreciation for a high-flavor product offering.
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