Edible Garden announced that Target will begin carrying Edible Garden’s new line of Pulp sustainable gourmet USDA Organic fermented sauces in all of their retail locations across the southeast.
Target will carry three of Edible Garden's sauces: Hungarian Wax, Habanero Carrot Pepper Sauce, and Fresno Chili Hot Sauce.
"We are pleased that Pulp Sustainable Gourmet Sauces are now available at Target retail locations across the southeastern United States," said Jim Kras, Chief Executive Officer of Edible Garden. "The addition of their southeastern stores represents a significant expansion of our considerable distribution network, which now encompasses more than 5,000 retail locations nationwide, including many big-box retail partners. Target initially plans to carry three of our Pulp gourmet sauces: Hungarian Wax, Habanero Carrot Pepper Sauce, and Fresno Chili Hot Sauce, exclusively in the Produce section of their retail locations. The launch will be accompanied by substantial support, including a comprehensive marketing campaign featuring sampling, geo-targeting, influencer partnerships, and promotional pricing. We are confident that once customers experience our sustainable, USDA Organic, 'Bland to Bold' gourmet sauces, they will be eager for more items from our Pulp product line, allowing us to expand the number of SKUs we supply. Given their nationwide reach, we believe this collaboration with Target will help accelerate the growth and visibility of both Pulp and the Edible Garden brand."
