Ever Tru Farms expands into United States

Ontario-based indoor hydroponic strawberry farm, Ever Tru Farms, is set to debut in the US market with a new venture in Kentucky. After acquiring AppHarvest's 30-acre berry farm in Somerset, Kentucky, Bosch Growers, based in the Netherlands, will partner with Ever Tru Farms to distribute premium strawberries. These strawberries will carry the Ever Tru Farms label.

"We are excited to introduce locally grown greenhouse strawberries to the US market, with a particular focus on the winter months, although their availability extends well beyond just the winter season," Paul J. Mastronardi, Director of Sales for Ever Tru Farms, said. "Cultivating indoors shields us from the adverse effects of harsh natural elements and inclement weather that can disrupt conventional outdoor farming, ensuring a more consistent and reliable supply of high-quality strawberries for retailers and a year-round availability for consumers."

Bosch Growers is a family-owned and operated, multigenerational enterprise boasting six decades of horticultural expertise, encompassing the cultivation of indoor berries.

"Greenhouse horticulture presents a highly favorable solution, albeit one demanding expertise and unwavering dedication; it's not a one-size-fits-all endeavor," Wouter van den Bosch says. "Drawing upon our extensive knowledge and experience, coupled with our trusted network of partners in the Netherlands, we are confident in steering this initiative towards a resounding success."