CAMARILLO, CALIF. - Houweling’s has announced the appointment of Mike Reed in the role of Executive VP, Sales, for the Houweling’s Group of Companies, according to a press release. Reed joins the company with over 20 years of greenhouse produce experience, with the last 15 years spent in senior and executive management positions. His past employers include SunSelect Produce, Star Produce and The Oppenheimer Group.
“Bringing a talent of Mike’s calibre to our organization is the logical next step in our company’s progession," says Houweling's CEO Kevin Doran. "His experience, leadership qualities and industry relationships forged over the last twenty years make him the ideal candidate," Doran continues, “Our company has been through a critical transition to a direct to retail business model over the last few years. Mike’s experiences with some of the sectors top companies will serve him well in leading our commercial efforts to the next level.”
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Having started his career in retail as a category manager, Reed moved to the other side of the desk in 1997, as a greenhouse product manager. From that initial foray into produce, he built a path climbing to the executive ranks of several organizations within the industry.
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