Logo courtesy of IFPA
The International Fresh Produce Association (IFPA) kicked off 2025 by launching its 2025-2027 strategic plan, which also includes new leadership roles.
Tammy DeBoer, president of Harris Teeter, will serve as the 2025 IFPA Chair of the Board of Directors and will focus much of her tenure on supporting the execution of year one of the new strategic plan, which includes three main pillars:
- Worldwide influence: IFPA will grow the industry’s advocacy network and impact around the globe to address top-level issues for the industry.
- Personalized experience: IFPA will create a community of members that find personalized experiences tailored to their business needs and those of their organizations.
- Future-proofing the industry: IFPA will drive consumption by actively seeking innovation and resources that enable the industry to be prosperous and relevant to consumers in the future.
"The world is changing quickly, and our success requires that we are recognized, valued and impactful on a global stage, that we are relevant and essential to consumers across the world, and that our members are engaged and connected on a personal level with the work we do," IFPA CEO Cathy Burns said in a statement.
IFPA has also announced some role changes designed to "prioritize focus on key parts of the organization."
Doug Bohr, formerly chief education and program officer, will assume the role of chief strategy & program officer. Bohr’s new role will align the strategy, events, education and marketing teams.
Lauren Scott, formerly chief strategy officer, will become the first president of The Foundation for Fresh Produce.
