Indoor Ag-Con announces keynote panel covering CEA's business model

Per a press release, Indoor Ag-Con has announced another keynote to its schedule.

A panel, titled ““The Ever-Changing Business Model of Controlled Environment Agriculture Farming,” will be moderated by Vonnie Estes, Vice President of Technology, International Fresh Produce Association (IFPA), and will feature Steve Platt, CEO, BrightFarms; Matt Ryan, CEO, Soli Organic; and Dave Vosburg, CIO, Local Bounti. The keynote is scheduled for Monday, February 27, 2023 at 11 a.m. local time. 

“From greenhouse growing operations and indoor vertical farms to heavy labor and automation, it seems like the CEA industry has an identity crisis.  The business model is often in flux between being a produce provider or a technology provider,” says Brian Sullivan, CEO, Indoor Ag-Con.  “Our panel of CEA industry leaders will explore the reasons for this shift and offer predictions on where the business model is headed in the future.”

Speaker bios for the panel are as follows: 

Vonnie’s role as VP of Technology at the IFPA is to bring technology to the produce industry across the supply chain, working with both technology companies and the industry to identify and solve pressing needs. Her career has been driven by a passion for agriculture, technology and sustainability. She has held leadership positions at prominent companies including DuPont, Monsanto, and Syngenta along with start-ups including DNAP, Emergent Genetics, and Caribou Biosciences to identify revolutionary science and bring products to market. Vonnie is a sought-after voice, speaking and publishing frequently.

Steve Platt is CEO of the mission-driven indoor farming leader BrightFarms, and a veteran CPG executive with a proven record of growing brands. Under Steve’s leadership, BrightFarms was acquired by lead investor Cox Enterprises in 2021, resulting in a clear roadmap for future growth and a positive exit for initial investors. His passion for BrightFarms’ mission and products led him to the company, which grows pesticide-free leafy greens in its 6 high-tech facilities across the country.  Before joining BrightFarms, he was CEO of Icelandic Provisions, where he led the company to become the fastest-growing brand in dairy yogurt. Previously, he was an Executive at Danone, spearheading brands like Dannon, Oikos, Danimals and YoCrunch.

Matthew Ryan serves as chief executive officer (CEO) at Soli Organic. As CEO, his focus is on strengthening the company’s competitive advantages and achieving scaled topline growth. Prior to his role at Soli Organic, Ryan served as the chief marketing officer and chief strategy officer at Starbucks where he developed and executed marketing and strategy plans, managed the food and beverage portfolio and led all other marketing, product, brand, and consumer functions. As the head of brand management for The Walt Disney Company, he oversaw the company’s brand management, brand development, franchise management, customer data, and CRM.

Dave Vosburg is Chief Innovation Officer of Local Bounti. With two decades of international financial, business development and technology experience, Dave has spent his life career founding, growing and scaling technology businesses that create social value. Previously he was CFO and Head of Emerging Technology at Sensei Ag, a market changing AgTech venture founded by Oracle co-founder Larry Ellison. For five years prior, Mr. Vosburg served as CFO and Head of Business Development of Crop One Holdings, a vertical farming company based outside of Boston. He is also Co-Founder of Conception Nurseries, a micro-propagation company based in Sacramento, California.