Little Leaf Farms launches new salad kits

Little Leaf Farms has entered the salad kit market.

The company announced in a press release that they have launched their first salad kits, Crispy Caesar and Southwest. Both feature the company's Baby Crispy Green Leaf lettuce.

"Little Leaf Farms fans have been asking for these kits, and we're excited to bring them to shelf this fall," said Lindsay Hardie, Vice President of Marketing at Little Leaf Farms. "Since our founding we've been dedicated to bringing a better, fresher lettuce to market and we're thrilled to bring that same innovative spirit to the kits category. Our kits are packed and delivered from greenhouse to grocery store in about 24 hours, providing consumers with a new always-fresh, convenient and delicious option."

The descriptions for each kit are as follows:

• Crispy Caesar: Packed with Little Leaf Farms Baby Crispy Green Leaf, Garlic Croutons, Shredded Parmesan Cheese and Romano Caesar Dressing.
• Southwest: Little Leaf Farms' Baby Crispy Green Leaf is paired with Chili-Lime Tortilla Strips, Corn, Mexican Style Cheese Blend and Avocado Ranch Dressing.

“[Kits] are about convenience,” Chris Hill, Little Leaf’s senior vice president of sales, recently told Produce Grower. “Kits have emerged because the ingredients in kits have improved over time to where the dressings and the cheese are much higher quality. It's the avenue we are offering to the consumer, to take advantage of that and offer them something they'll like and then keep buying.” 

Little Leaf's kits are rolling out to select retailers in the Northeast in a 7.5 oz package with an MSRP of $5.49. Additionally distribution, the company says, is planned for early 2024.