Nature Fresh Farms adds organic strawberry to its berry line

Nature Fresh Farm, per a press release, has added an organic greenhouse-grown strawberry to its proudct line. They say this makes them the first grower in North America to offer a organic greenhouse-grown berry. 

“Nature Fresh Farms is always looking for ways to support our customers by listening to their challenges and addressing their concern,” comments Matt Quiring, Senior Vice President, Sales & Marketing, Nature Fresh Farms. “One such challenge was field berry supply; particularly ongoing weather and water challenges that continue to impact field growers, causing inconsistent supply. Our organic greenhouse berries address this concern, providing peak supply while field grown is most depleted and filling in supply gaps.”

“Greenhouse grown berries are the future, and we know that also includes organics,” Quiring says. “Because of this, greenhouse farmers are able to provide a more favorable crop that is consistent in flavor, freshness, quality, and availability and provide consumers with a fresher berry that is selected for taste and eating experience versus shelf life and transportability.”   

With their new 45-acre Organic Strawberry facility coming online this Fall, Nature Fresh Farms is focused on developing retailer partnerships within the berry category, noting the increase in organic purchase trends over the past several years.

“Aligning our Sales team with the strategic focuses of our business and that of our partners allows us to continue to provide insights, strategic development opportunities, and marketing campaigns to help drive the success of the program, increase revenue, and promote repeat purchase,” says Quiring.