Oishii launches its new Koyo Berry

Per a press release, vertical farming company Oishii today launched The Koyo Berry.

Meaning “elated” in Japanese, the release says the “Koyo Berry is a Japanese cultivar, traditionally grown just outside Tokyo during the winter months. The strawberry is marked by its refreshing sweetness, balanced acidity, fragrant aroma, and slightly firm texture.”

“When we founded Oishii, we made a promise to set a new standard for how we enjoy produce. The Omakase Berry was an important first step in that journey, and today, we are so proud to introduce The Koyo Berry – which builds on our brand’s legacy for delivering clean, fresh strawberries that are unlike anything you’ve ever tasted before,” said Hiroki Koga, CEO and co-founder of Oishii, per the release.

© Oishii 

“Every bite of The Koyo Berry immediately transports me to a warm summer day – even though it’s the middle of winter in New York,” added Brendan Somerville, Oishii’s COO and co-founder. “I can’t wait for our customers to try these berries.”

Beginning today, The Koyo Berry is available via FreshDirect in New York, New Jersey, and Connecticut for $15 MSRP for a tray. It will expand to other markets, including Los Angeles, later this year.

“Known for our valued vendor partnerships and quality fresh food, we’re excited to offer these delicious Koyo berries exclusively to our customers – whether they prefer the balanced brightness of The Koyo Berry or the delicate sweetness of The Omakase Berry.” said Mary Mitchell, category merchant for produce at FreshDirect. “Each bite of The Koyo Berry delivers a refreshing zing and sweet finish which elevates the timeless strawberry flavor.” 

Oishii launches the Omakase Berry in 2018 and says it is currently in development on new types of flowering produce, including tomatoes and melons.