Oishii opens new farm in Jersey City, New Jersey

Per a press release, vertical farming company Oishii has announced what it calls " largest and most technologically advanced farm yet" to produce its Omakase Berries. The farm, located in Jersey City, New Jersey, the farm is 74,000 square foot and will exclusive grow strawberries.

The farm was previously the city of a former Anheuser-Busch factory and will also serve as the company's new headquarters. Each harvest, the company says, relies on "advanced robotics and automation, as well as 60% less energy and 40% less water than first generation technology."

With the new farm, Oishii’s Omakase Berries will be $20 for trays of 11 medium berries or eight large berries, $11 for trays of six medium berries, and $6 for trays of three medium berries. The special-edition First Flower Berry will remain at $50 for a tray of six.

“At Oishii, we are committed to revolutionize the future of food by offering the best-tasting produce, grown in a way we believe is better for people and better for the planet. Today marks an important step in making good on that promise,” said Hiroki Koga, CEO and co-founder of Oishii. “We’ve worked hard to pioneer advanced technology that unlocks a substantially more efficient way to grow our unrivaled strawberries. Our largest farm yet pairs the next frontier of indoor farming innovation with the care and precision of centuries-old Japanese farming techniques. We can’t wait for more people to enjoy an endless strawberry season with the Omakase Berry at its new price and its new home at Whole Foods Market.”

“Eating an Omakase Berry is a full sensory experience, and soon we can introduce them to customers stepping into our store,” said Chris Manca, Local Forager for Whole Foods Market’s Northeast Region. “We can’t wait for our customers to bring home the delicious flavor of Oishii’s beloved fruit.”

The new farm opening follows Oishii making its West Coast Debut in 2021.  The company also closed a $50 million Series A funding round in February 2021. Oishii is currently in development on new strawberry varietals, as well as other types of flowering produce and vine fruits, such as tomatoes, melons and peppers.