Per a press release, vertical farming company Plenty says it has doubled its retail presence, “making its zero-pesticide leafy greens readily available to Californians with its expansion to all Whole Foods Market stores and Gelson’s Markets throughout the state.”
“Opening Plenty’s first commercial-scale farm in Compton makes it possible for us to provide California retailers with a reliable supply of fresh leafy greens year-round,” said Dana Worth, SVP of Commercial at Plenty. “From expanding our presence in Whole Foods Market to bringing new, leading California retailers like Gelson’s on board, we’re giving more consumers access to regional produce that is grown clean."
"We’ve been big supporters of Plenty since we first started carrying their greens in our Bay Area stores back in 2020. We’re thrilled to be making Plenty’s produce available to all of our California shoppers,” said Eric Cusimano, Produce Category Manager for Whole Foods Market.
Whole Foods Market and Gelson’s Markets will sell four varieties of leafy greens regionally grown at the Plenty Compton Farm:
- Baby Arugula, which has subtle hints of citrus and black pepper
- Baby Kale, which has bright notes and a smooth finish
- Crispy Lettuce, a crunchy and versatile leaf
- Curly Baby Spinach, which offers a rich and savory flavor
"Over the past 70 years, Gelson's has earned a reputation as one of the premier supermarket chains in the country, in part because of our dedication to offering superior produce,” said Paul Kneeland, Senior Vice President at Gelson’s Markets. “Plenty makes it possible for us to provide our Southern California shoppers with delicious, locally grown greens all year long, thanks to their advanced technology that brings out its best natural flavor.”
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