Square Roots has launched a new product: Lemon Basil. The company says it "provides a refreshing twist on the classic herb, perfect for elevating any dish with its bright, zesty flavor."
.png)
Lemon Basil joins the company's line of herbs, which includes basil, cilantro, dill and parsley. Square Roots also produces a line of salads and microgreens. It is grown pesticide free and with no GMOs.
According to the announcement, Square Roots did customer research to test multiple seasonal basil varieties. Lemon Basil was the top performer with 90% of those polled saying it was "good for a variety of dishes" and "offers something different."
It will be available from May 15 through Aug. 15 at select retail locations. The product is being produced at Square Roots' facilities in Kentucky, Ohio and Wisconsin. It comes in a 2/3 oz. package for a suggested retail price of $2.49.
Latest from Produce Grower
- After a thorny 2024, the CEA industry looks ahead to 2025
- CEA HERB Part 1: Best practices for producing culinary herbs in controlled environments
- Jim Jones, FDA deputy commissioner for human foods, resigns over mass staff cuts
- Orbia's precision agriculture business Netafim releases Hybrid Dripline system
- Ledgnd opens second location, adds new functionalities to MyLedgnd software portal
- This fast and agile robotic insect could someday aid in mechanical pollination
- Hydrofarm joins GLASE as premium industry member
- Food safety leaders unite for LinkedIn live event on effective communication in crisis
