Per a press release, Upward Farms has unveiled a resealable packaging design for its line of USDA certified organic microgreens. The company's resealable packaging is now available at Whole Foods Market locations across New York and New Jersey, as well as DeCicco’s & Sons, Westside Market, Union Market, Foodtown, Morton Williams, D’Agostino’s and Gristedes.
Per the release, "functionality and the consumer experience take center stage in Upward Farms’ new packaging, with sealed plastic trays that are stackable and easier to open and close than traditional clamshells. The open and close technology allows for an extended shelf life for the microgreens."
“Continuously reducing Upward Farms' carbon footprint is a top priority for us, and our new packaging marks a significant milestone in that journey,” says Jason Green, CEO and Cofounder of Upward Farms. “Upward Farms’ new packaging is made using post-consumer recycled Polyethylene Terephthalate (rPET), one of the only truly recyclable plastics.”
“When designing the new packaging, we envisioned ourselves as the consumer and chose to focus on two things: clearer communication and making Upward Farms easy to identify among other packaged salads and microgreens,” said Eric Greifenberger, Upward Farms Vice President of Marketing and Sales. “Implementing this resealable technology has allowed us to add value for our consumers by delivering more sustainable, effective packaging. Functionality is extremely important to us and our consumers, and through rigorous testing we have designed a solution that is easily resealable, holds up to stacking in consumers’ fridges, and locks in freshness.”
The refreshed package label has increased the surface area, allowing greater communication of Upward Farms’ notable certifications including its USDA organic certification, New York State Grown & Certified, KOF-K Kosher certification, washed and ready-to-eat, and pesticide free. Upward Farms is the largest indoor vertical leafy greens farm to be USDA certified organic.
