The new Whole Foods Market in Williamsburg, Brooklyn has rows and rows of beautiful, picture perfect fruits and veggies. And then, there's the ugly produce.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
Latest from Produce Grower
- TIPA Compostable Packaging acquires paper-based packaging company SEALPAP
- Divert, Inc. and General Produce partner to transform non-donatable food into Renewable Energy, Soil Amendment
- [WATCH] Sustainability through the value chain
- Growing leadership
- In control
- The Growth Industry Episode 8: From NFL guard to expert gardener with Chuck Hutchison
- 2025 in review
- WUR extends Gerben Messelink’s professorship in biological pest control in partnership with Biobest and Interpolis
