The new Whole Foods Market in Williamsburg, Brooklyn has rows and rows of beautiful, picture perfect fruits and veggies. And then, there's the ugly produce.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
"Ugly produce is just really seconds, produce that doesn't exactly fit the spec of the beautiful, perfect piece of produce you're used to buying at a grocery store or even a farmer's market," explained Elly Truesdell, Whole Foods' regional local forager.
There are slightly bruised peppers, eggplants with indentations, and some gnarly looking, but still fresh, heirloom tomatoes.
Continue reading.
Latest from Produce Grower
- Cox Farms partners with Feeding America to tackle food insecurity
- Ethical labor practices supported by third-party certification programs
- Spotlight on strawberry production
- Relationship building
- Growing small to trial leafy greens
- IFPA expands team, launches strategic plan
- Downy mildew
- Thought Leaders to Share Insights at Clemson FRESH Food, Packaging & Sustainability Summit
