Photo © Adobestock
The Consumer Curiosity Report from Curious Plot surveyed more than 850 “early food adopter” consumers. Early adopters are those who are interested in food experiences such as cooking, restaurants, health foods and drinks, and food festivals; interact with food content online at least once per week; and consider trying new things to be important.
The full report is available for download. In the graphic above, we’re sharing a few noteworthy snippets from the report.
This article appeared in the January/February 2025 issue of Produce Grower magazine under the headline "Food curious."
Explore the Jan/Feb 2025 Issue
Check out more from this issue and find your next story to read.
Latest from Produce Grower
- Sollum Technologies and Indoor Ag-Con announce recipients of Sollum Student Scholarship
- 80 Acres Farms expands to Georgia, Texas and Colorado
- This fast and agile robotic insect could someday aid in mechanical pollination
- AmericanHort urges exclusion of sphagnum peat moss from proposed Canadian tariff
- The Growth Industry Episode 2: Emily Showalter on how Willoway Nurseries transformed its business
- Moleaer expands irrigation product line featuring nanobubble technology
- Eden Green Technology CEO Eddy Badrina reflects on challenges, opportunities for CEA
- Why CEA businesses should track carbon KPIs
