Consumer research

Research shows consumers contemplate how their their food affects health, environment
Meeting consumers where they are builds brand loyalty. Are you paying close attention to their changing concerns?
More in Consumer research
A crowded market
From health perceptions to environmental factors, research reveals consumers’ beliefs and behaviors surrounding food choices.
The package is a billboard
See how to seize fresh opportunities for produce growth.
In the basket
New research reveals consumers care most about price, but health benefits and avoiding food waste influence their fresh produce shopping habits.
Filling in the gaps
Ray Wowryk, Nature Fresh Farms’ director of business development, discusses business during COVID-19, shipping and more.
AeroFarms’ investment in sustainability
David Rosenberg, the company’s CEO, and Mark Oshima, the CMO, discuss AeroFarms’ recent sustainability award and what it says about the company.
High demand for hot peppers
Sal Hurtado, Sakata’s hot pepper senior production manager, discusses the growing hot pepper market and where it’s headed.
Inside Farm.One’s in-store farm
In partnership with Whole Foods, Farm.One is taking its produce directly to Manhattan consumers.
Building brand loyalty
Customer retention starts with you.
Researchers find specialty eggplant varieties grow well in high tunnels
The discovery from UNH serves as an alternate option for summer vegetable production.
Gempler’s new leadership focuses on customers first
After Carl Atwell purchased the company in January 2019, it remains committed to customer service.