Online marketplace Growerstock to match produce buyers and sellers

LOS ANGELES — Growerstock has announced the public launch of its innovative, time-driven trading platform for the fresh produce industry, instantly matching buyer requests with verified sellers, according to a press release.

According to USDA/NASS reporting, the U.S. Farming Gross Merchandise Volume (GMV) of fruits and vegetables accounts for over $100 billion annually. This massive industry relies largely on antiquated systems and time¬-consuming processes to buy and sell fresh produce. Developed by a team of industry experts and mobile technology innovators, Growerstock is a secure online marketplace where buyers can easily and quickly locate and purchase fresh produce in exactly the pack they require, according to the release.

Growerstock significantly shrinks the time and effort devoted to sourcing, purchasing and tracking, according to the release. The platform’s quick hassle-free workflows, mobile apps, smart tools and services boost a buyer’s productivity, enabling them to instantly notify a network of pre-approved sellers, then secure a deal in just minutes, from anywhere. By design, the Growerstock platform reduces time required for the buying and selling process, providing freedom to pursue other important tasks.

“While a digital marketplace isn't a new idea, our team’s track record for delivering innovative solutions, combined with an intense understanding of industry challenges, has uniquely positioned us to build — from the inside out — what is simply the best fresh produce trading platform available,” said Tony Nuovo, co-founder and CEO of Growerstock. “We are excited to have greatly improved efficiencies and enabled acceleration of fresh produce sales. Too much precious time is lost searching for buyers and sellers in an industry where commodities quickly lose nutrients, freshness and value. Growerstock is fresh off the blocks, yet private testing and reviews have been stellar and our mission is clear; we will drive efficiency through innovation so consumers everywhere can enjoy the healthiest and freshest produce available.”

Growerstock’s board of advisors is comprised of industry veterans who see the benefit of enhancing their existing sales process with this streamlined approach to fresh produce sales. Growerstock was featured as a 2018 Innovation Award Finalist at United Fresh’s Annual Conference & Expo in Chicago.