Marketing trends reveal that healthy eating reigns supreme with consumers and the foods they're interested in, according to horticultural consultant Leslie F. Halleck.
In Halleck's recent article published in our August 2016 issue, she mentions that fresh, local, organic and unusual varieties present opportunities for growers looking to invest in culinary herb production. But in order to diversify your herb offering successfully, growers will need to keep these options in mind:
- Organic certification
- Transparency in growing methods
- Packaging groups of varieties together
- Expanding into new markets, i.e. "recipe boxes"
For more on diversifying your herb offerings, check out Halleck's article, "Spicing it up," in the latest issue of Produce Grower.
Photo: Dreamstime.com
Latest from Produce Grower
- University of Evansville launches 'We Grow Aces!' to tackle food insecurity with anu, eko Solutions
- Lawsuit challenges new H-2 visa rules
- Q&A: Sandra Eskin Leads Food Safety Advocacy Organization, STOP, as CEO
- Find out what's in FMI's Power of Produce 2025 report
- The Growth Industry Episode 3: Across the Pond with Neville Stein
- Martin A. Makary Sworn in as FDA Commissioner
- PG CEA HERB Part 2: Analyzing basil nutrient disorders
- LettUs Grow, KG Systems partner on Advanced Aeroponics technology
