Pure Flavor breaks ground on new Georgia distribution center

FORT VALLEY, Georgia — With fresh tomatoes coming to life in its new Fort Valley, Georgia, greenhouse, Pure Flavor announced recently that it has broken ground on a new 60,000-square-foot distribution center just 10 minutes away from its new greenhouse facility off of I-75 in Peach County, Georgia.

“We are strategically growing our business across North America and in doing so, need to support this growth with regional facilities that reduce food miles for our greenhouse grown vegetables. Our new distribution center in Peach County will allow us to better serve our retail & foodservice customers throughout the southeast year-round”, said Jamie Moracci, president. As a vertically integrated vegetable company, Pure Flavor’s family of growers produce greenhouse tomatoes, peppers, cucumbers, eggplants and a wide variety of USDA certified Organic items at farms in Canada, the United States and Mexico.

The new Georgia distribution center will serve as a consolidation point that will provide an opportunity for a greater assortment of Pure Flavor greenhouse-grown vegetables to retailers and foodservice partners in the southeastern United States region starting in early 2019. Pure Flavor operates distribution centers in Leamington, Ontario; Romulus, Michigan; and San Antonio, Texas, to support its vast network of growers throughout North America.

A little more than 14 months ago, Pure Flavor broke ground on a 75-acre, $105 million-dollar greenhouse facility in Fort Valley, Georgia. Phase 1 of 25 acres is now complete with the first crop of Georgia Grown tomatoes to be picked in a few weeks’ time. Pure Flavor’s Long English & Mini Cucumber crop will also be ready for picking in November.

“Our team has been hard at work building a state of the art, high tech greenhouse facility in Georgia. What has been accomplished in the past year has been remarkable,” Moracci said. “Our goal to grow greenhouse tomatoes & cucumbers in Georgia is becoming a reality, we look forward to promoting Georgia Grown vegetables this winter."

To learn more about Pure Flavor’s Georgia greenhouse project and to see photos of the construction of both projects, visit GeorgiaGrownFlavor.com